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IaaS provides rapid enablement for SaaS

No one can deny the growing popularity of SaaS (Software as a Service). Companies are more and more accepting of SaaS solutions for CRM’s, content management and collaboration software, and more. Its easy to see why companies are attracted to SaaS with per user pricing and device portability. The fact that a sales person can look up account activity on their iPhone or iPad and give a customer immediate feedback on account activity has changed the landscape of how business is done. Sadly, SaaS lacks the diversity and choice offered by their locally installed brethren.

If we look at the CRM landscape there are fewer than 20 real contenders in the SaaS space that is dominated by one or two providers. Compare that with hundreds of choices for server-based enterprise CRM software. A couple of reasons why there is such a large gap is that is it takes time to convert to a web-based architecture and there is extreme expense in building the infrastructure for customers that haven’t been sold yet. The latter is what FracRack IaaS completely solves.

For an example take a fictional software company that builds a premise-based CRM that is already web based (SugarCRM would be a good comparison). This company already has a highly supported, and stable single tenant solution and wants to offer its users the ability to pay by the month by the user while streamlining support operations by eliminating customer premise hardware concerns. With FracRack the company can build separate application servers for each customer either on their own protected network or on a shared backend infrastructure of SQL servers and content servers. The Company can charge the users per month per user and maintain full control of the servers. The best part is there is no upfront investment in infratructure. When they sign a customer they spin up a server, if they were to lose that customer the server gets deleted. The company’s infrastructure costs are directly tied to revenue generation.

Let look at another example. A fictional company has built a multi tenant,  web based piece of software and is getting ready to invest in racks and racks of servers, storage area networks, firewalls, and big bandwidth. Maybe they have a couple of customers waiting for the solution to come online, or maybe not. With FracRack this company can spin up a single application server or a database server and an application server to get the product launched. As they sell customers they can add load balancers, application servers, database servers, etc all pay as you go. The key factor is linking expenses with income. Even if you consider a straight colo you still have hardware design and implementation engineering and hardware cost. You also have the nagging 95th percentile billing with most colo facilities, which is like a penalty for being successful. With FracRack IaaS you can avoid all the pitfalls. If you need more bandwidth – Congratulations! – We can enable you to have more, on your timeline.

As you can see IaaS reduces complexity, increases agility, and profitability for companies that provide (or want to provide) SaaS.  If you’re in the software development business, It’s an essential part of the evolution of your product and worthy of discussion.

 

Cloud-Powered IT Projects?

Feeding a Great IT Project Through Another

If you’ve kept up with our blogs or have had the opportunity to meet with FracRack you will be quite familiar with how we use the term “Liberated Dollars”.  These are the dollars that have been trapped within IT budgets that typically do nothing more than keep the existing IT plumbing working or the IT lights on.

 

 

I took a sample of 10 FracRack Cloud Customers. From these 10 clients, more than $600,000 of Liberated Dollars became available for these businesses to utilize for the benefit of their company. And while each story is unique on how Liberated Funds benefited the client, there is a beginning trend of investigation and implementation of Social Media tools.

 

What seems to be going hand/glove with a move to the Cloud is the advancement of a Social Media strategy. The Cloud has Liberated Dollars as well as other resources to investigate and implement a Social Media approach.

 

Common observation: If your target market is static but your product offering is dynamic, Social Media tools such as Twitter allow for quick updating to your offering.

Example: I sell tickets at concert venue. I have “last minute” availability or I have a slim house so I want to offer “last minute” ticket discounts to fill the house. Twitter is an excellent tool. Sales Increase and everyone is happy.

 

In December’s issue of CRN magazine, a trade magazine for IT vendors, in an article on this subject titled “Go Social, Or Go Home”, Marc Benioff, Saleforce.com CEO, is quoted as listing big name companies such as Coca-Cola, Burberry, Toyota and others that  now pray at the Social Church and are seeing big business boosts because of it.

 

“Big Business Boost that’s what management is increasingly requiring from today” IT teams. Moving to the Cloud can help Liberate Time, People and Money allowing for the investigation, development and implementation of a solid Social Media Strategy!

 

 


The Shrinking Demand for Full-Rack Co-Location

When it comes to co-location of company servers and infrastructure, there are a multitude of reasons to consider co-location in a 3rd party datacenter.  The presence of reliable and redundant sources of Power, Bandwidth, and Environmental Controls make co-location a viable part of any organization’s IT strategy.  The solution is simple – rent a rack/cabinet, bring your hardware to the datacenter, set up network connectivity, and you’re off to the races.

That said, with the pervasiveness of virtualization combined with more and more resource (RAM, Storage, CPU) being delivered in a single Server or SAN, it is getting more and more difficult for most companies to justify purchasing an entire rack or cabinet from the local co-location provider.  This is especially true of today’s Small/Medium Business.

If that’s the situation in which you find yourself, it is time to consider Fractional Co-location, or Rack-By-The-U.  With Rack-By-The-U you only pay for the actual rack units, or “U” that you need – power and bandwidth included.  FracRack offers Rack-by-the-U backed by a 100% SLA.  Want to hear more?